Chapter 1

Do you have an active Brand or you're an influencer on TikTok or Instagram? Then this article is for you.

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‍We have conducted an extensive research and found some of the most effective ways of growing your Instagram and TikTok account. Continue reading this article to find out some of the best ways to easily grow your TikTok and Instagram account.

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Instagram and TikTok happen to be the most viewed social media platforms in the world as of 2020-2021, especially TikTok. It now has a billion active users monthly with millions of people gaining more and more recognition and followers on a daily basis.

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Social media indeed has proven to be the best place to showcase your unique talents and skills for the whole world to see. It has also become a haven for world-wide marketers to enhance their businesses with an effective marketing strategy because of the amazing traffic both social media platforms possess.

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A truly amazing part of these two platforms is that you can become a millionaire just by achieving popularity on both platforms and you can maintain your success with more creative ideas. To make it easier for you to gain wild popularity you should mostly target millennial i.e people between the ages of 24-35 as they are easier to attract as audiences.

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Once people find your content undeniably intriguing, you'll definitely get more followers, engagement and your page will grow much faster.

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Below are 14 effective ways to grow your Instagram and TikTok account the right way for massive engagement.

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#1. Maintaining an eye-catching profile for visitors

This is the most critical aspect of growing your Instagram and TikTok account. Your profile makes the initial impression on TikTok and Instagram users, so make it the best it can be.

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Because the stakes are higher, create a one-of-a-kind, clear, appealing, and memorable profile image for your account. If you're a business, your profile photo should be your logo.

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#2. Stay Current with Trends

Instagram and TikTok are getting more and more signups daily and as a result, a lot of unique videos become viral all of a sudden. Your video also has a better chance of going viral as well. All you need to do is to follow at least 25-50 well-known producers or profiles on TikTok to keep up with current trends. React to their trending videos as soon as you see them on their profile and make a video that looks like the one that's trending.

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#3. Make Short Videos That Are Engaging

Most Instagram and TikTok videos usually span for close to 60 seconds because people readily pay a lot of attention to short videos. For this reason, your videos have to be as short and engaging as possible because when they are, there is a higher chance that your videos won't get skipped or not even watched at all.

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#4. Take Part in Challenges

Joining most of the viral challenges is a crucial approach for being known to the majority of Instagram and TikTok users. Show off your creativity by creating content that is as unique as possible.

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#5. Performing Live Videos

If you have over 1000 followers on both platforms, you can do live streaming. Your followers will definitely receive a notification when you are on a live show till your live session ends.

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It's a great approach to stay in your followers' minds and build a positive relationship with them. You can also solicit tips and new ideas from your audience for future video material. This in turn helps you build a devoted fan base for your Instagram and TikTok account and grow your accounts with a large number of followers.

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#6. Use Other Platforms

You should share your Instagram or TikTok skits on other social media platforms such as Facebook and Twitter. You may also simply make your videos go viral by using YouTube.

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Doing this will undoubtedly promote your videos and help you gain more followers on both platforms.

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#7. Keeping Post Consistency

Users who are consistent with their accounts on TikTok are usually rewarded. This involves making consistent posts over a lengthy period of time to indicate your existence on TikTok.

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#8. Collaborate with Big Brands

If you connect with major brands in your field on social media, your journey will be a lot more pleasant. Big players are those that already have a huge following on TikTok or Instagram and are well-known among your target audiences.

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#9. Posting Time

You can get a free pro account on TikTok to analyze the performance of your video content and the behaviors of your followers. This statistics gives reports to figure out how much time your TikTok followers spend on the app and schedule your videos accordingly.

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#10. Make Use of Popular Hashtags

Hashtags, on Instagram, play an important role in increasing your visibility on TikTok. Including popular and relevant hashtags in your videos will help you reach a larger audience and boost your profile.

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#11. Interaction with Your Followers

Your growth will not be aided solely by your online presence on Instagram and TikTok. You must interact with your viewers on a frequent basis in order to engage them. This is a great method to build trust and keep a positive relationship with your audience.

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#12. Produce a tutorial video

How-to videos on any social media platform will do well in terms of attracting more visitors to your account. The tutorial video provides audience members with information on how to use or implement your suggestions.

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For businesses or brands you could provide tutorials on how to utilize your product as well as upcoming features. It gives your followers a favorable impression of your product.

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#13. Do Duet Videos

People enjoy watching famous creators' viral videos. As a result, if you combine such videos with duet features, the reach will be excellent, allowing you to effortlessly increase your following. TikTok's "For You" feature can be used to find popular creators' hot videos.

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#14. Create a video series.

Making a video series builds anticipation for the next installment of the video. If the content is compelling, the video series will encourage people to stay on your page and wait for the next update.

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Conclusion

Both TikTok and Instagram are excellent tools for expanding your brand and attracting new fans. They make it easy to communicate with your audience and know what they need. If you are a marketer, both platforms are the right place to make your brand popular globally by gaining potential customers. Use the above tips on TikTok and Instagram and grow your account with more followers in an organic way.

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