As the mobile app market grows, so does the need for effective mobile app marketing strategies. By 2022, there will be nearly six billion-plus smartphone users worldwide, which presents a massive opportunity for enterprises to reach their target audiences through mobile apps.
However, with such a large and growing market comes intense competition. To be unique from the crowd, you need to have a well-defined mobile app marketing strategy that considers the unexpected challenges and opportunities of the mobile app market.
But before we dive into mobile app marketing in 2022, let's take a look at the current state of the market.
The Current State of Mobile App Marketing
There's no doubt that the mobile app market is one of the hottest topics in the tech world. Apps are big business, and everyone from start-ups to established companies is vying for a piece of the pie.
But what's the current state of play regarding mobile app marketing? Let's take a look.
By the start of 2022, there will be over 5.31 billion active mobile app users. This number will grow to several billion in the next few years. In terms of sheer numbers, global app revenue reached an impressive $50.1 billion in the first half of 2020, and it's forecast to almost double in the coming years.
So it's clear that there's money to be made in the app market.
But where is this revenue coming from? In-app purchases continue to be the biggest source of income for app developers, accounting for around 63% of all app revenue in 2021.
Clearly, mobile app marketing is big business, and it will only get bigger. If you're not already thinking about how to market your app, now is the time to start.
Forecasting for the Future of Mobile App Marketing
In 2022, mobile app marketing will be more critical than ever before. The reason is simple: more people will be using mobile devices than ever before.
A recent study by eMarketer found that global smartphone users are expected to reach 5.31 billion in 2022, a 1.8% rise from the past year.
What does this mean for marketers?
First and foremost, it means that the mobile app market is growing and that there are more possibilities than ever before to reach potential customers.
To take advantage of this opportunity, however, marketers need to understand the trends shaping the future of mobile app marketing. Here are four of the most important:
1. The rise of artificial intelligence
2. The growth of in-app advertising
3. The increasing importance of app store optimization
4. The rise of chatbots
Artificial intelligence is already starting to impact mobile app marketing significantly. In the future, AI will become even more critical as it is used to personalize the user experience, target ads more effectively, and measure engagement.
In-app advertising will also continue to grow in importance. App store optimization will also become more critical as the number of apps in the app store increases. App developers need to ensure that their apps are visible and searchable to stand out from the crowd in the app store.
Finally, chatbots will become increasingly important to engage with customers and provide customer support. From 2020 to 2027, the global chatbot market is expected to reach $19 million, representing a CAGR of 28.7%.
As you can see, the future of mobile app marketing is exciting and full of opportunities. By understanding the trends shaping the industry's future, you can position yourself to take advantage of them.
Have you designed your mobile app and are eager to introduce the world to it? Cheers up! You have achieved the first milestone of your success journey.
Keep in mind that building a mobile app is not the end of the journey. However, it is a point from where your journey begins instead. Remember that when you start introducing your app to the relevant audience, it will be lost in the ocean of other similar apps.
The only thing that makes you prominent among your competitors is the proper and accurate mobile app marketing strategy your mobile application goes through.
Today marketing trends are flourishing, and we find a lot of the latest marketing trends ruling the markets. However, these trends are implemented on users' interfaces or demands. Well, you are following the marketing strategy, but it is outdated.
Then, it will take more time to make things possible than the services using the latest marketing trends. So, the foremost tip for you is to be updated with the latest marketing trends.
Here we come with the potential marketing trends by following which you can get instant marketing results. So, let's start here;
Chapter 1: The basics
Remember that the marketing strategy starts long before you start developing your mobile application. You need to reach your customers' needs or requirements first before guiding your design or development teams on how you want to facilitate your customers. So whatever you are building, ensure that it is according to your customer's needs.
It does not matter how beautifully looking your mobile app and how fast it performs. If it does not meet the customers' requirements, they will surely disappear from your app and may never come to see you again. Experts suggest doing extensive research on the market trends and user requirements before implementing your projects.
Chapter 2: The Technical
1. Influencer Marketing
Today influencers are considered the key to marketing strategy. Therefore, influencers play a vital role in marketing products. Consequently, it is advisable to develop authentic, honest, and mutually valuable relations with influencers helping you promote your services or mobile apps. Therefore, what you need is to find a suitable influencer who will align with the user relevant to your niches and target a particular audience.
You can use social media platforms, helping you get influencers' data on follower demographics. As well as this, you can also find bloggers to partner with and promote your mobile application before launching it. The endorsement of influencer marketing is that influencers are so popular among people and can endorse your product to a large community within no time.
2. Website marketing
A pre-existing website can also be an excellent answer to a query about how to market an app quickly or within no time. If you have a pre-existing website with quality content and user-friendly design, it will be easier to market your time within no time.
In addition, you can introduce your mobile app to all the audience visiting your site.
Making an advertising banner with some eye-catching design and pushing content will encourage the website audience to visit the mobile app even at once. You should also promote your mobile app by regularly posting the promotional on your website. Ensure that this blog post makes your audience familiar with all the uses and advantages of this particular mobile app.
It will help you grab the maximum attention of users. In return, they will try to reach out to that particular mobile app.
3. Email marketing
Have you ever received a promotional email in your inbox? If yes, you will indeed have an idea about email marketing. Remember that email marketing is one of the latest trends in mobile app promotion.
First, create an eye-catching or pushy email to make your audience know what exceptions they can find when using your services or mobile. Then, when you successfully grab users' attraction, your product is about to rule the audience.
Another way is to add a promotional message to all of the emails you are sending on schedule to your customers or other audience. Just add a one-liner at the footer of the email and recommend people to use the new services from your side. Remember that if you are already serving your clients with exceptional services, they will surely reach out to all the new services you will launch in the future.
4. Social Media Marketing
Today, social media channels have become the more vibrant tools to market your services or products. According to research, it has been declared that there are around 4.62 billion people now using social media from across the world. So, imagine how fast you can promote your products or mobile apps among this considerable amount of people.
Today, the most actively using social media apps may include Facebook, Instagram, LinkedIn, Twitter, and some others. If you already have your business pages on these social media channels, just put the posts and start marketing. However, if you do not sign up yet with your business name, sign up today and start marketing your products.
Remember that there are several ways of social media marketing. For example, you can follow content marketing, advertising/sponsor marketing, influencer marketing, paid promotion, contributing to forums, and giving reviews.
Adopt whatever suits you. However, paid or sponsored post is considered the most effective social media marketing strategy. You can deliver your mobile application to the relevant audience within no time by running a social media paid campaign.
For example, you pay to any social media channel, and they promote your product to a particular audience for a specific time. Ensure that the quality of your content is good. Whether the content is in the form of text, image, video, infographics, and any other form, it should be original, creative, and relevant.
Chapter 3: Creative Ideas
1. Create a teaser video
Experts suggest that creating videos is an easy and efficient way for you to showcase everything your well-built and beautifully designed mobile has to offer. For a demo video, create a simple 30 seconds commercial video with Simon Sinek's Golden Circle principal: Why, How, and What, which will surely help engage customers.
When you are ending your commercial or teaser video, never forget to leverage the social media channels to promote your app. At the end of the video, endorse your customers to follow you on the social media apps to get all the latest or future updates.
You can promote your demo or teaser video through a blog post, Instagram story, and YouTube channel.
2. Consider alternative app store
Indeed, the Google play store is used widely in the world. But, at the same time, several mobile app play stores exist, from where users find hundreds of mobile applications.
One Platform Foundation reveals that submitting a mobile app on other relatively less familiar app stores increases the expected downloads 200 percent more compared to the google play store.
The following are the recommended mobile app play stores gradually growing in the market: relatable
· Opera Mobile Store
· Amazon Appstore
3. App design and icon
In a mobile app marketing plan, your mobile application's overall structure and logo also matter. Therefore, ensure that you have designed an attractive-looking mobile application that will entice people to its first impression. To design a good-looking mobile app, you need to take care of several things.
For example, you need to add a theme and homepage to your mobile application relevant to the services you are going to offer your customers.
As well as this, the design of your logo does matter. Ensure that the logo of your mobile application is a reflection of the services you want to deliver to your audience.
The logo should be eye-catching and have awesome colors and designs to lure the audience. The following are the tips for designing the logo of your mobile application:
· Your log must possess a unique shape that stands out
· It must have a limited pallet of colors. For example, two colors are enough to make a contrast
· You should avoid using an image that blends in too much
· Do not add too many texts because it is hard to read the text in the logo
· Always be creative
4. Mobile app screenshots
Have you ever checked the screenshots of a particular mobile application before downloading it? If yes, you will have an idea of how important these screenshots are.
Users come to check the screenshots to know what exactly they are going to get. Remember that putting simple screenshots to the descriptive areas of mobile applications is not a good idea.
You need to add more visual and charming components to your screenshots. However, it is the most effective way to turn a tedious mobile application into a high download champion.
For this purpose, you can take ideas from your competitors and other top-rated and successfully run mobile apps on the Play Store. Ensure that the screenshots cover the main features of the mobile applications that will attract the customers to choose your services.
So, these are the tasks from the development end but remember that these also help enhance the marketing values of your mobile applications.
Chapter 4: The Advanced
There are two optimization ways, i.e., Search Engine Optimization (SEO) and App Store Optimization (ASO). Both are important to bring your product to the search engines' best results.
Search Engine Optimization, SEO
Remember that Search Engine Optimization, SEO is also helpful in promoting your mobile application. Imagine that when someone searches through Google for a particular keyword related to your mobile app, and your mobile app appears in the first five searches of Google. It will surely help you grow among the relevant audience.
It is essential to identify the best targeting keywords that can offer your product a good rank in the search engines for a good SEO practice. Finding the best keyword is something every SEO expert looks for.
For this practice, you should check mobile app marketing insights regularly. It will help you know what keywords are ranking well and what keywords need to be eliminated or improved to get maximum results. You can find a variety of SEO tools to check all the insights, helping you create a better SEO strategy.
However, for mobile application SEO, the recommended tools are MobiledevHQ and SearchMan. Try to use them, and they will surely give you maximum results. However, if you have some alternatives and believe that they are easy to use and can provide better results, you must go with them.
App Store Optimization, ASO
Similar to SEO, ASO focuses on search relevancy, keyword relevancy, and keyword density in your description. In the USA, almost half of users find the best mobile apps by searching them through a search bar.
That's why the mobile app description plays a vital role in your mobile app marketing efforts. Ensure that the content of the description is unique, high-quality, and optimized. Otherwise, it will be difficult for your product to get a good rank in the play store or search engine searches. It is the most important point of mobile app marketing.
If you do not have any idea about optimization, then do not take risks and put your project into some safe hands. It means you should look for the services of professionals to make your mobile application fully optimized.
2. Augmented Reality (AR) and Virtual Reality (VR)
With the increasing popularity of AR and VR, it is no surprise that businesses will adopt these technologies for marketing purposes.
By using AR and VR, businesses will be able to give their customers a more immersive experience, making them remember your brand or product.
Blockchain is a distributed database that allows secure, transparent, and tamper-proof transactions.
You can use this technology to create loyalty programs that are more secure and efficient. You can also use it to track the supply chain of products and ensure that the products are not counterfeit.
4. AI and Chatbots
Businesses are already using AI and chatbots to interact with customers. However, their use will become more widespread in 2022 as they become more sophisticated.
You can use chatbots to answer customer queries, recommend products, and even make purchases on behalf of the customer. You may also use AI to personalize the user experience and show relevant content to the user.
5. 5G Technology
5G is the next generation of mobile technology to provide faster speeds and more reliable connections.
This technology will enable businesses to offer better and more responsive customer service. It will also allow companies to collect more data about their customers, which you can use for marketing purposes.
6. IoT Devices
IoT devices are becoming more and more popular. In 2022, there will be an estimated 46 billion IoT devices in use.
Businesses can use IOT devices to collect data about their customers and behavior. Companies can also use this data to target customers with relevant ads and offers.
Wearables are devices that you can wear on the body. They include fitness trackers, smartwatches, and Augmented Reality glasses.
In 2022, there will be $20.64 billion smart wearable devices. Businesses can use wearables to collect data about their customers and target them with relevant ads.
8. Location-Based Marketing
Location-based marketing is a type of marketing that uses the customer's location to deliver relevant ads and offers.
Businesses can do this using GPS tracking or by tracking the location of the customer's device. Companies can also use this information to show customers relevant ads based on their current location.
9. In-App Purchases
In-app purchases are a type of monetization that allows businesses to make money from their mobile app.
Businesses can offer premium content, virtual currency, or other items for sale within the app. Customers can then purchase these items using real money. Thus, in-app purchases are a great way to generate revenue from your mobile app.
These are the ten most crucial mobile app marketing trends businesses should focus on in 2022. Companies can reach more customers and generate more sales by using these trends.
Tactics That Will Become Irrelevant in 2022
As we move into 2022, mobile app marketing will continue to evolve. And that means some tactics and strategies that have been effective in the past will become irrelevant.
So, what's going to change in mobile app marketing in 2022?
First, there's going to be a shift away from traditional advertising channels like Google and Facebook. People are spending less time on these platforms and are becoming more resistant to ads. Instead, they're turning to apps like TikTok and Snapchat, which are more engaging and offer a better user experience.
Secondly, there will be a focus on user retention rather than acquisition. In other words, marketers will be more concerned with keeping users engaged with their app rather than getting them to download it in the first place.
Finally, there's going to be a move towards personalization. As users become more resistant to generic marketing messages, marketers will need to get more creative with their approach. They'll do this by using data to personalize their marketing messages and offers.
So, there you have it: three things to watch out for in mobile app marketing in 2022. Keep these trends in mind as you plan your marketing strategy for the year ahead.
The Benefits of Using AI and Machine Learning in Mobile App Marketing
Artificial intelligence (AI) and machine learning in mobile app marketing have grown exponentially in recent years. And it's no wonder why.
When used correctly, AI and machine learning can help you automate repetitive tasks, personalize the user experience, and even predict customer behavior.
What's more, AI and machine learning are constantly evolving. So, as the technology improves, your ability to use it to drive better mobile app marketing results will grow too.
Here are four benefits of using AI and machine learning in mobile app marketing:
1. Automate Repetitive Tasks
One of the best things about using AI and machine learning in your mobile app marketing is that it can help you automate repetitive tasks.
For example, if you're manually segmenting your audience and creating marketing campaigns for each segment, you can use AI to automate this process.
With AI, you can create a single campaign and let the AI system segment your audience and tailor the message to each group.
2. Personalize the User Experience
Another benefit of using AI and machine learning in mobile app marketing is that it allows you to personalize the user experience.
You can use AI to track customer behavior and preferences and then use this information to deliver personalized content and recommendations.
For example, if you have a shopping app, you can use AI to track the items that each customer has viewed and then recommend similar or related items.
3. Predict Customer Behavior
Another great thing about using AI and machine learning in mobile app marketing is that they can help you predict customer behavior.
Businesses can use this information to improve the user experience, create more targeted marketing campaigns, and even prevent customer churn.
For example, if you know that a particular group of customers is likely to stop using your app, you can create a targeted marketing campaign to keep them engaged.
4. Improve ROI
Finally, using AI and machine learning in mobile app marketing can help you improve your return on investment (ROI).
Because AI can automate tasks and help you personalize the user experience, it can help you save time and money while still delivering outstanding results.
In addition, by using AI to predict customer behavior, you can avoid wasting money on marketing campaigns that don't reach the right people.
If you're looking to get the most out of your mobile app marketing in 2022, use AI and machine learning.
The final thought
The given discussion is a detailed account of mobile app marketing and how it can help you promote your products. Well, it is to inform you that things will become possible only when you implement all these ideas accurately. We would also like to tell you that it will take time to bring the results.
So, what you need is to be contended and work consistently while using this strategic plan. Never give up at all, and you will find that things will become possible.
If you are unable to follow all the trends, then never disturb your routine. At the beginning level, you should pick the trends that are easily accessible for you to implement. Then, with the passage of time, add more and more mobile app marketing strategy plans to bring more efficiency to your mobile app marketing.
In the end, we would like to hear something from your side about how helpful these marketing plans are. So, what you need to do is to put a comment here to make us know how much sufficient it is for you.
Mobile app marketing has evolved from a new and novel way to reach consumers to an essential part of any marketing strategy in just a few short years. As we move into 2022, there are a few key trends that businesses need to be aware of to stay ahead of the curve.
First, personalization will be a key driver of mobile app marketing success. Consumers are increasingly expecting brands to tailor their messages and experiences as individuals, and those who can do so will reap the rewards.
Second, the rise of artificial intelligence and machine learning will make it possible for businesses to automate more of the mobile app marketing process, freeing up time and resources to focus on other areas.
Finally, as more and more consumers use their mobile devices as a primary way to access the internet, businesses must make sure their mobile app is up to par. A well-designed, user-friendly mobile app will be essential for success in the coming years.
Keep these trends in mind as you develop your mobile app marketing strategy for 2022. By staying ahead of the curve, you'll be able to make the most of the ever-changing landscape of mobile marketing.