Do you want to beat the TikTok algorithm in 2022? Well, TikTok's entire premise is to become viral.
In September 2021, TikTok reached 1 billion monthly active users globally, representing a 45 percent rise from the previously announced figure of 689 million monthly active users in July 2020.
It has recently surpassed Google as the most popular web domain providing an excellent opportunity for individuals businesses to reach a broader, more receptive audience; particularly Generation Z.
Gen Zers have a buying power of more than $140 billion, and more than 60% of TikTok users and audiences are zoomers (born after 1996). However, the challenging aspect is convincing viewers to watch and pay heed to your information. Consequently, to broaden your reach, you must play by their rules and adhere to these TikTok algorithm hacks in 2022.
A host of businesses get it wrong when it comes to TikTok. That is similar to a great chance of being squandered. TikTok, being one of the world's fastest-growing social media networks, adds eight new users per second. So, buckle up for some myth-debunking, error-highlighting facts to escape the mistakes marketers make when attempting to beat the TikTok algorithm.
Though there is no magical recipe for exploding on TikTok, playing by the algorithm's preferences can undoubtedly help you attract more users. Once you get into this, you will have access to one of the most influential and powerful audiences.
Is the TikTok Algorithm Based on Chance or Luck?
Apparently, it is not!
There can be multiple reasons why your posted videos aren't doing as well as they should. It is not necessarily due to bad luck or a lack of intriguing material; instead, it is most likely because you aren't playing this game by TikTok's rules, and your content isn't conforming to TikTok's algorithm.
The algorithm determines what a person sees on their For You Page. Various metrics define it, including interaction, captions, completion, click rates, and the number of views and likes a video receives.
This comprehensive blog will provide insights into the internal dynamics and filters of TikTok's algorithm in 2022. Let us get started.
How Does TikTok's Algorithm Work in 2022?
Any TikToker who wishes to become viral and gain much-needed followers and likes should aspire to be included in the 'For You Feed.'
We should concentrate on two essential ranking signals while analyzing the TikTok algorithm.
Foremost, every time a user watches a video clip in its entirety, it is more likely to appear in other users' feeds. Secondly, Hashtags and user-watching habits have a significant impact on TikTok's algorithm.
TikTok will keep track of the videos you are streaming and the specific communities they are coming from. It will then provide video recommendations based on your viewing behavior, and each user's choices are reflected in this tailored feed.
Major Components of the TikTok Algorithm
The content recommendation through TikTok's algorithm depends on numerous factors as outlined below:
1. Video Information
The TikTok video information is determined by the information you search on the Discover page, such as sounds, captions, and hashtags.
2. User Interests
The interests and preferences selected by the user when registering a new account and the content they are not enthusiastic about.
3. User Interaction
As previously stated, the TikTok growth algorithm is driven by the user's content consumption and app engagements, such as the videos they like and share, the accounts or profiles they follow, the comments they write, and so forth.
4. Device and Account Settings
Although device and account settings have less impact on the TikTok algorithm, they are nevertheless worth discussing. These are account parameters, such as preferred language, country, and device type) that TikTok takes into account while optimizing content.
What Factors Influence the TikTok Algorithm?
It is essential to know everything about TikTok's algorithm to beat it and grab the larger audiences, views, engagements, and exposure that every brand, business, and TikToker desires.
The following are six factors that influence the TikTok algorithm majorly:
The question here is whether these hashtags help you reach more people or affect TikTok's algorithm. According to TikTok, it has no substantial influence on its algorithm and does not ensure a spot on the 'For You' page.
Nevertheless, although using the hashtag will not miraculously make you appear on users' personalized feeds, it will help you gain more visibility. We can identify which hashtag is receiving more attention if we look through the trending list, especially those hashtags with fire symbols next to them. Thus, it is wise to provide material corresponding to such popular hashtags.
Add hashtags only if they are relevant to your content. It might backfire if you merely plaster a bunch of hot hashtags on irrelevant content.
2. Trending Music
Trending songs and music are other effective approaches to be found by a broader audience. People enjoy exploring viral songs and audios; if you pick the appropriate music at the right moment, you may significantly increase your visibility. You will need to spend some time on the TikTok app scrolling through your feed to find trending music and sounds to use in your videos.
There are, however, a handful of methods you may employ to get TikTok sounds, as stated below:
- Open the video editor, then to Sounds, and you will be able to navigate around what is currently trending.
- Simply go to your analytics tab and click on Followers to see which sounds have piqued your audience's attention. Only TikTok Pro accounts have access to the analytics feature.
- You can 'favorite' a song if you wish to save it and listen to it later. Tap on the sound and select Add to Favorites.
Quick-witted captions usually draw attention, and TikTok captions, in particular, have to be brief, easily readable, and pertinent to the type of video you are producing and sharing. Because TikTok is a video uploading site rather than a blog, extensive captions will most likely be overlooked by audiences who use the app for fascinating videos rather than long essays.
In order to increase participation, post questions or suggestions. Once you get the engagement, ensure you reciprocate. Since it is your TikTok video, you should be the conversation starter. People enjoy reading debates and discussions; therefore, your video will do better the more you generate.
Engagement is the key and should be utilized to overcome the TikTok algorithm.
4. The Time Of Posting
Finding the optimal time to post when your audience is quite active is one of the most straightforward strategies to have your content noticed by more visitors. While you upload when your following is online, more people will view and interact with your video.
Accessing your stats using a TikTok Pro Account is a suitable tactic to know when your following is most online. Tap on Followers from the analytics page. You will see the top areas from which your followers come and the periods when they are most active.
You will be able to choose the optimum time to upload your video now.
5. Intriguing Video Content
The material that ranks high is the type of stuff you repeatedly watch. Identify the kind of stuff you have viewed repeatedly and come up with a technique to create something comparable. Pace or slow down your video, use different transitions, filters, and effects, and discover multiple camera angles to make it more entertaining.
Viewers will most likely watch your video again and again if it is edited in such a way that it may easily loop. This will significantly help the TikTok algorithm.
The TikTok algorithm appears to be heavily influenced by location. Your current location determines which videos display on your personalized For You page. It is considerably easier to reach customers in your local country and city than get a worldwide audience.
What Factors Have No Bearing On Your TikTok For You Page?
Let us look at certain factors that have no bearing on your TikTok algorithm:
The Number of Followers
Your follower count does not influence the 'For You' page suggestions. Nonetheless, user accounts with significant followings and fan bases will certainly receive greater reception and interaction, but they will not be given special treatment.
Videos Previously Posted
There is no need to be concerned that your prior record would prevent you from getting viral on TikTok. The system does not consider how well your prior videos have been received. Even if your older videos have only a few hundred or even fewer views, this will not prevent you from becoming successful on this platform.
What Engagements Are Not Significant to the TikTok Algorithm
The TikTok algorithm takes a few crucial ranking factors into account when presenting videos to your stream. However, there are a few sorts of contents that the algorithm rejects and will not include in your suggestions.
- Content Already Watched: After seeing the video, it will not appear again in your "For You" feed.
- Duplicated Content: It is unlikely to have duplicated content be featured in tailor-made feeds.
- Spam: If the system detects spam content, it will immediately deal with it and won't send it out on the user-customized feed.
- Potentially Distressing Content: This includes everything from unlawful actions to gruesome medical procedures.
How to Beat the TikTok Algorithm In 2022
Algorithms are continuously developing, adapting, and expanding. This suggests that there is no wand with which you can perform magic and consistently rank your content high in search results.
Don't Worry! There are still many things you can do to increase your chances of getting famous.
These tactics you may use in your TikTok plan to improve your results.
Switch to a TikTok Pro account
Depending on whether you are a creative or a company, TikTok provides two sorts of pro accounts. Although moving to a pro account will not help you get your videos on the For You page, it is vital for understanding the TikTok algorithm.
You will have accessibility to stats about your target audience, which will help you design a more effective TikTok strategy. In addition, you will understand what type of content your followers prefer when they are online and more with these insights.
There is no fixed successful approach, but TikTok enables you to publish more than other social media networks. Many individuals think that a few (1-2) postings per day are optimal for increasing reach. This is potentially more videos than you are currently publishing. Posting more will also help you understand the latest trends and formats.
Discover Your Subculture
Generally, most social sites revolve around your followers and following, but this is not the case with TikTok.
Since individuals devote considerable time scrolling through the For You page feed than they do keeping up with the accounts they actually follow. This implies you will want to target certain TikTok groups or subcultures. You must identify the appropriate audience for your material.
Always experiment with new features
You should try new features as soon as they roll out. TikTok appears to be constantly adding new features. If you are someone who can quickly adapt to the latest tools and features and create engaging, eye-catching content with them, the TikTok algorithm will most certainly reward you with a lot of exposure.
Make Videos That People Watch In Its Entirety
It is always a good sign if your viewers are watching your posted videos in their entirety. It can get even better if users start looping your videos. Thus, focusing on shorter videos that are easy to complete, watch and finish is a good strategy.
Users are more likely to watch your films to the finish if they are between 10 and 15 seconds long. This tells the algorithm that the material is appealing to the audience.
TikTok is indeed a pretty volatile platform in the sense that it gives ordinary people a chance to go viral and become famous without investing their well-earned fortune. To improve performance, we recommend coming up with unorthodox and fun ideas, experimenting with new innovative content ideas, and having fun with them.
TikTok is not about delivering pitch-perfect content; it is about providing your viewers with something exciting and refres