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5 Instagram Marketing Myths That Are Wrong

"How do I hack the Instagram algorithm?"

Is a common question many people ask. I get it, the algorithm is confusing. You want to grow and it probably feels like the algorithm is against you.

In this post I break down the myths surrounding the Instagram algorithm so hopefully you can better understand it and work with it to grow your Instagram.

Myth 1: Video's ranks better than photo's

Myth 2: Engagement groups work

Myth 3: Short comments don't count

Myth 4: Your page type affects your ranking

Myth 5: The first 30mins affect your post

Myth 1: Video's ranks better than photo's

Ranking Favours video over photo

The algorithm has zero bias when it comes to photo and video content.

Here's how it actually works: If you're liking more videos on Instagram, the algorithm will show you more videos

If you're liking more photos, you'll see more photos. It's that simple.

Myth 2: Engagement Groups work

Instagram engagement groups

One of the biggest mistakes people make when trying to grow on Instagram, is using engagement groups or Pods.

Thanks to the machine learning algorithm, fake interactions will always be identified and ranked as such. Don't do it!

Myth 3: Short comments don't count

Instagram short comments don't count

All Instagram comments are taken into account, even if they only contain an emoji or two.

Myth 4: Your page type affects ranking

All Instagram account types are treated equally. This included Personal, Business and creator accounts)

Myth 5: The first 30mins affect your post

And finally, the biggest myth yet. The first 30 mins doesn't affect your post. Posts are not proitirtised by the algorithm just because they get more engagement in the first 30 minutes.

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